Designing a Winning Machine

Your inputs vs outputs

Scale, Optimize or Innovate?

A theory of startup maximization

Product-Market Fit is Iterative

Do One Thing Uniquely Well

A forcing function for excellence

Charles Koch's Business Philosophy

$125+ Billion in Annual Revenue...

A $1 Trillion Leadership Style

How Jensen Huang Runs Nvidia

Jim Simons Strategy

$31.4 Billion in 5 Minutes

Abraham's Growth Triangle

3 sides to exponential growth

How to Achieve Your Goals

Ray Dalio's 5-step method

5 Insights That Might Change Your Life

Gems for 2024

Seth Godin on Leadership

7 principles to scale your startup

How to Build a Marketing Agency (or anything else)

Combining AI + first principles

Conversion Rate Killers

Avoid these CVR death traps

Building an MVP from First Principles

How to test a new idea

Buyer Psychology First Principles

What people want (and why they buy)

SEO First Principles

Get these right to rank highly on Google

Marketing from First Principles

Use this to solve any problem